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We live in a world of hyper-competition. In today’s volatile markets, businesses move at an amazingly brisk pace. It has therefore become very important for companys to know what their competitors are doing. The aim of competitive intelligence is to strengthen the current and future competitive position of an organization.
If you know the enemy and know yourself, you need not fear the result of
a hundred battles
If you know yourself but not the enemy, for every victory gained you
will also suffer a defeat.
If you know neither the enemy nor yourself, you will succumb in every
battle - Sun Tzu’s Art of War
Your competitors are of FOUR
types: - A Company which makes the same products/services- A Company which makes similar products/services - A Company which could offer the same or similar products/services in future - A Company which could remove the need of the products/services
One wrong move could make your company vulnerable to all kinds of problems! Competitive Intelligence helps organizations to avoid unpleasant surprises by anticipating competitors’ moves quickly. Because competitive intelligence enables you to create timely insights it helps to make dynamic changes within your current and future competitive landscape.
In order to win against your competitors, you need to master the skill on how to formulate an intelligence plan that would serve your organization’s needs best. You should know how competitive intelligence can work for your organization; how it can help you enter new businesses, when is the best time to launch a new product, learn about hidden competitors who are out off your radar system – both existing & potential and most importantly, how you can protect your organization by means of Counter-Intelligence.
Against this background CI Solutions India alongwith their European partner Rodenberg Tillman & Associates plans to organize Master Class Training on Competitive Intelligence across India
Mr. Joseph H.A.M. Rodenberg, a Chief Trainer for the Master Class trainings, will use his unique style to help you change the way you make strategic decisions and you will learn how other successful international companies employ competitive intelligence to increase market share, profits & gain competitive advantages.
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