Learning Objectives

Ø       In depth understanding of the interrelations of business, organizational and  
      competitive intelligence towards Enterprise Intelligence. 

Ø       How to professionalize Competitive Intelligence with the organization: briefing,    
      identify the real needs, how to find the right information, how to structure
      the information. 

Ø       How to deal with information management; focus on the I of IT and not on the T of
      IT, because technology is just an enabler to establish a CI Capability. 

Ø       How to gather / exchange / evaluate / process the information in an effective and
      structured way.  

Ø       How to get more information from primary and non-published sources. 

Ø       Adequate analysis of information overload.  

Ø       Methods, techniques and tools for analysis and future-based analysis.  

Ø       How to produce appropriate intelligence reports.  

Ø       How to transform from an information provider to a problem solver. 

Ø      How to position and build a structured competitive intelligence process in the
      organization.  

Ø      How to build an internal and external network in the organization.  

Ø      How to establish and implement a system, a shared CI platform, to successful
      monitor the dynamics in the competitive landscape.  

Ø      How to discover synergies between desk research, field research and analysis.  

Ø      What can we learn from other international companies; case examples of various
      companies. 

Ø      Group work on two real life business cases.

Analytical Tools to be covered during Training Programme

Ø       Strategic Options Matrix Analysis
Ø       GE Growth Matrix Analysis
Ø       Competitor Profile One Page Format Analysis
Ø       Scenario Planning & Analysis
Ø       Innovation Driven Portfolio Analysis
Ø       BCG Matrix Analysis
Ø       Key Success Factor Analysis
Ø       Customer Intelligence Analysis
Ø       The Shadow marketing Plan of Rivals Analysis
Ø       SWOTI Analysis
Ø       The Competitive Assessment Analysis
Ø       SPACE Strategic Position and Action Evaluation Analysis
Ø       The Strategy under Uncertainty Analysis
Ø       Strategic War Mapping Analysis
Ø       The Intelligence based Executive Decision Model Analysis
Ø       PARTS Analysis
Ø       BAND Analysis
Ø       Profit-Pool Analysis
Ø       Technology Road Mapping Analysis
Ø       Strategic Early Warnings
Ø       Understanding the Future Competitive Landscape Analysis
Ø       Scanning the Competitive Periphery Analysis
Ø          After Action Reviews Analysis