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Conferences and trade shows furnish the greatest potential for collecting intelligence in the shortest span of time at the least amount of money Why is it important? Many of your competitors will be present Simple way to gather information Access to elusive information Your competitor’s customers are accessible Majority of exhibitors (your competitors) will use trade show to announce and launch new products, M&As etc What you can learn about your competitors at a trade show? Their performance Marketing strategy Pricing & discount structure Distribution strategy New products / future products / R&D efforts Partners, industry associates,, clients Technical product information To find out how we can help you conduct Trade Show Intelligence, kindly contact info@cisolutionsindia.com
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