INDUSTRY RESEARCH & ANALYSIS 

We help you understand your position in the industry. Where do you stand and which way you are heading? Who are your major competitors? Who could become a major threat in near future? What is the latest trend? What local customers want? What are the alternatives available in the market which can replace the demand of your product? Etc 

COMPETITOR BENCHMARKING 

Benchmarking is a process for improving performance by constantly identifying, understanding and adapting the best practises and processes in the industry and implementing the results. 

Benchmarking means comparing one’s organization or any part of it with that of other companies in the same industry.  

A typical benchmarking process is a four-stage process involving planning, data gathering, analysis, adaption. 

Planning:  

Identifying specific study focus areas, key events and definations. The best-practice companies are identified and appropriate data collection tools are selected for use.  

Data Gathering:  

The purpose of data collection is to accumulate qualitative data and learn from the best practices of different organizations.

Analysis:  

Analysis involved critical evaluation of practices followed at high performing companies and the identification of practices that help and deter superior performance.  

Adaptation: 

It involoves an implementation of best practices followed by high performance companies

COMPETITOR TRACKING & MONITORING

Competitor analysis is an assessment of strengths & weaknesses of current & potential competitors.

CISI helps you create detailed profiles on each of your major competitors. These profiles give an in-depth description of the competitor's background, finances, products, markets,facilities, personnel, and strategies.

We will carry out in-depth interviews with customers, suppliers, industry experts, Industry associations and often even your competitor to find the answers to what you need to know about your competitors

TRADE SHOW INTELLIGENCE

Conferences and trade shows furnish the greatest potential for collecting intelligence in the shortest span of time at the least amount of money 

Why is it important? 

Many of your competitors will be present
Simple way to gather information
Access to elusive information 
Your competitor’s customers are accessible
Majority of exhibitors (your competitors) will use trade show to announce and launch new products, M&As etc 

What you can learn about your competitors at a trade show? 

Their performance 
Marketing strategy 
Pricing & discount structure 
Distribution strategy 
New products / future products / R&D efforts 
Partners, industry associates,, clients 
Technical product information 

DUE DILIGENCE RESEARCH

Mergers & Acquisitions, selecting right supplier, diversification, enter new markets are an important element in corporate strategy.

At the same time, many such mergers and acquisitions does not succeed. They fail because of a hidden problem that should have been found before any agreement was signed.

We will research the market, the company and its business environment - speaking to customers, suppliers, neighbours and anybody else likely to know about what is really going on within the target organization 

All research is conduced using a strict ethical code that will guarantee confidentiality - so you will not need to worry that information could leak out or that plans get revealed prematurely